Marketplace sellers piggyback on Amazon Prime’s popularity

ChannelAdvisor says its clients use the Fulfillment by Amazon service for nearly 40% of orders on marketplaces.

Amazon Prime is helping Amazon in more ways than just creating shopper loyalty—it’s also pushing more retail sellers on Amazon Marketplace to use Fulfillment by Amazon. With that service, Marketplace sellers pay Amazon to store inventory and pick, pack and ship orders.

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