TheEmob concept was formulated during the summer of 2011 by these four veteran ecommerce merchants, now known as the Board of Dons.
Eli Katz was an early ecommerce pioneer. He started his first ecommerce venture, iBeauty.com in 1995. Subsequently he went on to turnaround HomeClick.com and lead it from insolvency to a ecommerce powerhouse. Most recently, Katz served as the President of Ashford.com, a leading online luxury retailer. He has led three companies to the coveted ranks of the "Internet Retailer Top 500".
Ben Kirshner founded CoffeeForLess.com, an online coffee retailer. CoffeeForLess is one of Internet Retailer's Top 500 websites for 2009, 2010 & 2011, and has been named to the prestigious list of Inc. 5000 Index for 2007,2008, 2009, 2010 & 2011.
Roy Hessel is the founder and CEO of EyeBuyDirect.com , the leading online retailer of prescription eyeglasses. Prior to founding EyeBuyDirect, Mr. Hessel was an analyst at Giza Venture Capital, and an M&A associate at Novartis Pharmaceuticals PC. Mr. Hessel is an investor and board member of a several internet technology companies.
Prior to founding BrickHouse Security, Todd spent a dozen years in the Software Business at Apple, Adobe, MapQuest & IntelliSync. Bitten by the entrepreneurial bug, Todd started BrickHouse Security from an extra desk in a friend's real estate office; he has since led BrickHouse to become one of the INC 500 Fastest Growing Companies and Internet Retailer Top 500 Biggest E-commerce Sites.